In a follow-up session to the EventCamp 2011 opening general session Chris Brogan shared some helpful information to get the most out of search.twitter.com. I’ve summed up my notes below.
Search terms rather than people to get to the useful information (and the people sharing and/or seeking it).
Search for terms that would lead you to people complaining about a product or service – then offer your solution.
Screenshot from search results for “speaker cancelled”:
Your response: “Hey! I’m a speaker. Maybe I can help? Let me know.”
Optimizing search terms takes tweaking to yield the results you desire. Think how people actually speak (rather than a person familiar with terms more specific to your industry).
A tweet from someone who is frustrated that their web host is down would probably not look like the following:
Golly. My host is down again…
A tweet from someone who is frustrated that their web host is down would probably look like this:
#&%$!! My web host sucks! Down again. Big surprise!!!
I hope you find Chris’s tips helpful. As always, please feel free to add your tips, questions and/or general musings in the comments below!
p.s. Look for more posts over the next couple of weeks highlighting my takeaways from EventCamp!