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Worthwhile Slides: The Science of Timing

HubSpot presented a great webinar last week, The Science of Timing – When to do everything. The webinar was definitely worth the time – it was easy-to-follow, straight-forward, and full of great information. You can check out the slides below, watch the video here, or read HubSpot’s follow up blog post highlighting participants’ top questions here.

I hope that you come away with some great takeaways!

spotlights!

Thank you to Jeff Hurt for tweeting a link to this excellent post on the responsibilities of an Online Community Manager.

Online Community Manager: A New Position in Education

 

Well done, Red Cross. Here is how to handle a Twitter mistake with class – and end up getting props on Mashable!

Twitter Faux Pas

 

I’m not sure why – but I want this. My birthday is in May. :)

Solowheel

 

Friday Funny!

Sign of the times….

Can you hear me now?

One of my favorite light bulb moments from EventCamp 2011 came from Liz Strauss.  In her general session she described the difference between monitoring and listening in social media:

“Monitoring is like the camera on the traffic light that captures people running the light. Listening . . . is knowing which car was having an emergency and on the way to the emergency room.”

Such a simple statement. Such a true statement.

So I found it timely that on the heels of EventCamp I came across this blog post from one of the pharmaceutical bloggers I follow. If you read the post, you see that MaverickNY is simply letting her readers know that she is heading to a medical meeting, and that she would be sharing her experience via Twitter. However, she notes that due to the length of the ‘official’ hashtag—a whopping 12 characters including the hash mark!—she, along with many others, would be using an unofficial and shorter hashtag.

This post is not about the importance of keeping the character count of your official conference hashtag low to allow attendees to easily tweet without struggling to stay under 140 characters. This post is about monitoring and listening.

Are you listening to your attendees? What about the non-attendees that are trying to follow your event via Twitter?

It is important to monitor (year-round, not just around your event) for mentions of your association, meeting name (and variations), and keywords related to your industry/event using tools like Google Alerts, Twitter Search, Addictomatic, and the list goes on. Subscribe to your attendees’ blogs and tweets—and read them. It may seem time-consuming, but it is not difficult to find the people you need to listen to if you consistently monitor social media.

Imagine if the social media staff at the association putting on the medical meeting that Sally is heading to are not aware that a considerably large—and definitely socially savvy—set of attendees are planning to cover the meeting via Twitter, but not from the official conference hashtag they plan to monitor.

I hope that association is listening.

[Image via Purple Unicorn]

What are you searching for (on Twitter)?

In a follow-up session to the EventCamp 2011 opening general session Chris Brogan shared some helpful information to get the most out of search.twitter.com. I’ve summed up my notes below.

Search terms rather than people to get to the useful information (and the people sharing and/or seeking it).

Search for terms that would lead you to people complaining about a product or service – then offer your solution.

Example:

Screenshot from search results for “speaker cancelled”:

Your response: “Hey! I’m a speaker. Maybe I can help? Let me know.”

Optimizing search terms takes tweaking to yield the results you desire. Think how people actually speak (rather than a person familiar with terms more specific to your industry).

Example:

A tweet from someone who is frustrated that their web host is down would probably not look like the following:

Golly. My host is down again…

A tweet from someone who is frustrated that their web host is down would probably look like this:

#&%$!! My web host sucks! Down again. Big surprise!!!

I hope you find Chris’s tips helpful. As always, please feel free to add your tips, questions and/or general musings in the comments below!

p.s. Look for more posts over the next couple of weeks highlighting my takeaways from EventCamp!

Guess what? I’m going to Camp!

Just a quick post just to let you know that I am headed to Chicago today to attend EventCamp 2011! I could not be more excited – I was fortunate enough to go to EventCamp 2010 – and it was truly one of the best experiences of my year.

Why? Just to name a few highlights:

  • Met many new people and finally put faces with names (or Twitter handles)
  • Engaged with the #eventprofs tribe face-to-face
  • Transformed acquaintances that started on Twitter to lifelong friendships
  • Learned from incredibly brilliant innovators of the events industry
  • Walked away feeling renewed, re-inspired, and ready to tackle anything

The list could go on and on. But I can’t — I’ve got a flight to catch!

If you’d like to follow the tweets during Camp, search for #ecnc. I have no doubt that the tweetstream will be lively with this crew! And be sure to stop by the ol’ blog over the next week or so; I’ll fill you in on my experience and my key takeaways.

spotlights! – smorgasbord style

WORKPLACE

This is an older post – but definitely worthwhile! (My response: AMEN!)

Avoid These Office Buzzwords

SOCIAL MEDIA | TECH

On-point post about Quora, mostly about how people/brands are using social media:

The Drive-Thru Mentality of Social Media

Jeff Hurt shares another neat way to enhance an event with animated texts:

Take The Wiffiti Plunge: Engage Your Audiences With Animated Texts

Social Fish offers very easy-to-understand and straight to the point steps to get started on WordPress:

How to build a WordPress website for your nonprofit

PHARMA | MARKETING

A scathing interesting article from the NY Times on the WebMD business model:

A Prescription for Fear

Another perspective on the above worth reading (two sides to every story, right?):

NY Times Magazine: A Prescription for Fear

MARKETING

Calling out Groupon for their insensitive Super Bowl and the poor attempt at damage control:

Groupon Apologizes for Super Bowl Spot… Just Kidding

A little kindness goes a long way.

I’ve been trapped in my apartment for a couple of days now as a pretty fierce ice storm and occasional snow showers are making their way through central Ohio. During a brief respite in precipitation, I decided to take the opportunity to bundle up and take out the trash.

As I carefully made my way through the frozen (and very slick) parking lot, a car paused to give me the right of way. That was nice, I thought to myself as I waved a quick thank you and shuffled by. Once I passed the car the driver pulled up next to me and I saw that it was what I presume to be an off-duty mailman. (He was in the USPS coat, but clearly driving his own vehicle.) He rolled down the window and said, “Why don’t you throw those in the back and I’ll drop ‘em off. It’s on my way.” I stared at him incredulously, and said “Are you sure? I really don’t mind!” He said that it was not a problem and that he didn’t want to see me fall on the ice.

Wow.

I was sort of stunned for a moment after I thanked him and he drove away. This kind stranger insisted I put my trash bags on the back seat of his car and let him haul them to the compactor.

It’s cold.

It’s icy.

Trash—especially a stranger’s—is gross.

And taking out the trash is never a fun chore—regardless of the weather.

This humbling experience is a great reminder to take the time to do a kind or thoughtful act here or there for a stranger. You never know what kind of day they’ve had and how much of an impact a simple favor can make.

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